A small shift for Inside Small Giants (that makes a big difference)
Hi everyone,
You might’ve noticed this week’s newsletter is arriving a little late — and truthfully, it’s been slipping for a few weeks now. I’ve been juggling a lot with my Mane Hook-Up, and that inconsistency has made me step back and reassess how I show up in your inbox.
So I’m making a small but meaningful change to Inside Small Giants — one that better reflects what this newsletter is all about: learning how to make your start-up great while it’s still small.
What’s changing?
Starting now, Inside Small Giants will arrive twice a month (instead of weekly), and each edition will be more focused and useful.
Here’s what you’ll get:
💡 Quick Win — A short, actionable tip or insight, accessible to everyone (free + paid subscribers).
🔎 Deep Dive — A detailed breakdown of the biggest challenge, project, or strategy I’ve tackled that month — available only for paid subscribers.
The Deep Dive is also where I’ll continue to build in public, just in a more useful format. Instead of a list of what I’ve done, I’ll walk you through how I approached one key part of the journey — what worked, what didn’t, and how it connects to revenue, growth, or operations.
For example, if I’ve just pulled off our first in-person event, I’ll share exactly how I found the venue, managed the budget, promoted the event, and why it mattered for the business.
You’ll get the blueprint, not just the highlights.
Why the change?
The previous weekly format (2x updates + 1x quick win + 1x deep dive) started to feel like more output than insight. And with everything going on, I want to make sure I can deliver something consistent and genuinely valuable every time I hit send.
✨ The first Quick Win in this new format will hit your inbox on Tuesday, 28th May.
And the first Deep Dive will follow in early June for paid subscribers.
Thanks for being here as the newsletter evolves. If you're already a paid subscriber — you’re golden. And if you're not, now’s a great time to consider it if you want access to the real work behind how I’m building this thing.
Catch you in the next issue,
Jade
P.S. If there’s something you’d love to see in a future Deep Dive, just hit reply and let me know.